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Tasty Trends: More organic food and drink choices across the globe in the last 10 years

Organic food and drinks fans rejoice! Latest research from Mintel reveals there has never been so much organic food and drink choices across the globe. In the last 10 years, the total number of new food and drink product launches globally with an organic claim has risen from 6% to 10% between August 2009 and July 2019 according to the firm’s Global New Products Database (GNPD).  What’s more, Europe is leading the way in terms of organic food and drink innovation, with almost a fifth of all food and drink products launched in Europe carrying an organic claim, says Mintel. In the 10 years to July 2019, the number of European food and drink launches with an organic claim has shot up from 9% to 17%, satisfying Europe’s hunger for organics. Current leading innovators include France (accounting for 22% of all organic launches in Europe between August 2018 and July 2019), Germany (20%) and Spain (9%). Meanwhile, North America has also experienced an impressive increase in organic launches. The…

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